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IIFT 2018 MBA Entrance Exam -Eligibility, Exam dates, Application

IIFT 2018 MBA Entrance Exam -Eligibility, Exam dates, Application IIFT 2018 MBA Entrance Exam -Eligibility, Exam dates, Application- The Indian Institute of Foreign Trade (IIFT) invites applications...

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How to prepare for MAT(Management Aptitude Test)

How to prepare for MAT(Management Aptitude Test) How to prepare for MAT(Management Aptitude Test) – It is one of the most used exam to get admission in MBA Colleges in india. How to prepare for...

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Best books for the preparation of Quantitative Aptitude for CAT

Books for the Preparation of Quantitative Aptitude for CAT Examination: The CAT or Common admission test is an All-India Entrance examination conducted online. This examination tests and ranks an...

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CMAT entrance Exam 2018 syllabus,Eligibility Criteria, Notification

CMAT entrance Exam 2018 syllabus,Eligibility Criteria, Notification CMAT entrance Exam 2018 syllabus,Eligibility Criteria, Notification- CMAT 2018 – Common Management Admission Test (CMAT) is conducted...

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Best books for XAT preparation

XAT– Xavier Aptitude Test is a very reputed exam conducted on the national level by the XLRI institute (A business school). This is an entrance test for many reputed colleges including XLRI itself and...

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Concept of Core Competency

Concept of Core Competency Every firm has some or the other capabilities in which it has skilled expertise. The firms try to make these capabilities as their core competency, which means something...

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Introduction to Supply Chain

Introduction to Supply Chain Supply chain mainly works on the principle of cost and service, the cost that is incurred by the company in the process of the supply chain and the service that is being...

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Promotion of Services

Promotion of Services Promotion is one of the most important marketing activities performed by the marketers. Through promotion the marketers are able to create awareness about the product in the minds...

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Understanding Marketing Management

Understanding Marketing Management Understanding marketing management is a very important aspect of knowing what marketing is all about. According to the American Marketing Association, marketing can...

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CRM in B2C Market

CRM in B2C Market In consumer market establishing a cordial relationship with the customer is an important consideration. An effective relationship building can be done only by delivering quality...

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Service Recovery and Guarantee

Service Recovery and Guarantee A good an effective service recovery can help in converting angry and irritated customers into loyal customers. But in order to deliver a good service recovery, the...

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Secondary Data Collection

Secondary Data Collection Levels of Information —  Primary source of information- these are the raw data or the original source of the information without any form of interpretations that represents a...

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Rural Marketing Concepts and Strategies

Rural marketing can be described as any marketing activity in which a dominant participant will be from a rural area which implies that it consists of two things that is marketing of inputs to the...

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Concept of Core Competency

Concept of Core Competency Every firm has some or the other capabilities in which it has skilled expertise. The firms try to make these capabilities as their core competency, which means something...

View Article

Introduction to Supply Chain

Introduction to Supply Chain Supply chain mainly works on the principle of cost and service, the cost that is incurred by the company in the process of the supply chain and the service that is being...

View Article


Promotion of Services

Promotion of Services Promotion is one of the most important marketing activities performed by the marketers. Through promotion the marketers are able to create awareness about the product in the minds...

View Article

Understanding Marketing Management

Understanding Marketing Management Understanding marketing management is a very important aspect of knowing what marketing is all about. According to the American Marketing Association, marketing can...

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CRM in B2C Market

CRM in B2C Market In consumer market establishing a cordial relationship with the customer is an important consideration. An effective relationship building can be done only by delivering quality...

View Article

Service Recovery and Guarantee

Service Recovery and Guarantee A good an effective service recovery can help in converting angry and irritated customers into loyal customers. But in order to deliver a good service recovery, the...

View Article

Secondary Data Collection

Secondary Data Collection Levels of Information —  Primary source of information- these are the raw data or the original source of the information without any form of interpretations that represents a...

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