How to prepare for MAT(Management Aptitude Test)
How to prepare for MAT(Management Aptitude Test) How to prepare for MAT(Management Aptitude Test) – It is one of the most used exam to get admission in MBA Colleges in india. How to prepare for...
View ArticleConcept of Core Competency
Concept of Core Competency Every firm has some or the other capabilities in which it has skilled expertise. The firms try to make these capabilities as their core competency, which means something...
View ArticleIntroduction to Supply Chain
Introduction to Supply Chain Supply chain mainly works on the principle of cost and service, the cost that is incurred by the company in the process of the supply chain and the service that is being...
View ArticlePromotion of Services
Promotion of Services Promotion is one of the most important marketing activities performed by the marketers. Through promotion the marketers are able to create awareness about the product in the minds...
View ArticleUnderstanding Marketing Management
Understanding Marketing Management Understanding marketing management is a very important aspect of knowing what marketing is all about. According to the American Marketing Association, marketing can...
View ArticleCRM in B2C Market
CRM in B2C Market In consumer market establishing a cordial relationship with the customer is an important consideration. An effective relationship building can be done only by delivering quality...
View ArticleService Recovery and Guarantee
Service Recovery and Guarantee A good an effective service recovery can help in converting angry and irritated customers into loyal customers. But in order to deliver a good service recovery, the...
View ArticleSecondary Data Collection
Secondary Data Collection Levels of Information Primary source of information- these are the raw data or the original source of the information without any form of interpretations that represents a...
View ArticleRural Marketing Concepts and Strategies
Rural marketing can be described as any marketing activity in which a dominant participant will be from a rural area which implies that it consists of two things that is marketing of inputs to the...
View ArticleBest books for XAT preparation
XAT– Xavier Aptitude Test is a very reputed exam conducted on the national level by the XLRI institute (A business school). This is an entrance test for many reputed colleges including XLRI itself and...
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